Introduction to Google MCM Google's Multiple Customer Management (MCM) program represents a significant evolution in how publishers manage and optimize their ad inventories. By facilitating access to a broader range…
AfricaMediaProMarch 11, 2024
Digital Advertising Developments
Digital Advertising Developments: A Comprehensive Overview Digital advertising is undergoing its most significant period of change since programmatic buying became…
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After seven years of launching the Heels and Sneakers drama series on TV, actress Yvonne Nelson’s YN Productions has relaunched the series on YouTube with a captivating plot twist. The…
AfricaMediaProAugust 1, 2023
Yvonne Nelson is the latest signee of Age Africa Agency, the top multi-channel network for YouTube creators, brands, publishers and artists in Africa responsible for the growth and management of…
AfricaMediaProAugust 1, 2023
Timepath, the ultimate no-code tool for building timelines and live blogs, has integrated ChatGPT into its platform to allow publishers and news websites to generate rich and accurate timelines on…
AfricaMediaProMay 12, 2023
Digital Advertising Developments: A Comprehensive Overview Digital advertising is undergoing its most significant period of change since programmatic buying became popular a decade ago, driven by both legislative and consumer…
AfricaMediaProMarch 9, 2023
“The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the…
AfricaMediaProFebruary 27, 2023
Digital-first refers to journalists, publishers and content creators thinking and creating content specifically for digital media channels Digital journalism is a form of journalism where content is distributed or…
AfricaMediaProFebruary 23, 2023
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AfricaMediaProFebruary 21, 2023
