Folks at Tollbit have released an interesting study on AI's impact on publishers (the impact of LLMs'). (www.tollbit.com) Key Takeaways ( AI summarized ) of…
MCM for African Publishers? 1. Introduction Google Multiple Customer Management (MCM) is a program that allows publishers to optimize and monetize their ad inventory by…
Introduction At AfricaMediaPro (AMP), we are committed to ensuring that all of our partners—whether they are local African publishers or international publishers—operate in alignment with…
Introduction to Google MCM Google’s Multiple Customer Management (MCM) program represents a significant evolution in how publishers manage and optimize their ad inventories. By facilitating…
After seven years of launching the Heels and Sneakers drama series on TV, actress Yvonne Nelson’s YN Productions has relaunched the series on YouTube with…
Yvonne Nelson is the latest signee of Age Africa Agency, the top multi-channel network for YouTube creators, brands, publishers and artists in Africa responsible for…
Timepath, the ultimate no-code tool for building timelines and live blogs, has integrated ChatGPT into its platform to allow publishers and news websites to generate…
Digital Advertising Developments: A Comprehensive Overview Digital advertising is undergoing its most significant period of change since programmatic buying became popular a decade ago, driven…
Digital-first refers to journalists, publishers and content creators thinking and creating content specifically for digital media channels Digital journalism is a form of journalism where…
