A cafeteria-style service model is a pay-as-you-go system where customers only pay for the services they use. This means that customers have the flexibility to choose only the services they need and pay only for those services, without having to purchase a package or bundle of services. This type of model is often seen in food service establishments where customers can choose from a variety of menu items and pay for each item separately. Similarly, in the service industry, customers can pick and choose from a range of services, each priced individually, and only pay for what they use.

We offer services that are directly advertising revenue related against revenue shares. For other services, we charge per hour, per project or per monthly engagement. In many cases, you may decide to do it yourself or to wait in order to find out what works best in which situation. If you are happy, we are happy. We believe in long-lasting relationships.

We provide full disclosure about data, fees and advertising sales. Building trust is our middle name.

We do development in-house, but we also like to work in partnership with advanced technological partners. Through them, we bring you results-driven innovation and the best technical solutions. 

Yes, we operate globally with clients in Europe and Asia, but our main focus is on Sub-Saharan Africa.

The bull’s eye logo stands for the way we work. We are results-driven and we work with a plan since a target without a plan is not more than hope.

Result Driven

Innovative

Reliability

Curiousity

Our main office is in Accra (Ghana), but we have a suboffice in The Hague (The Netherlands).

RevShare or revenue sharing is the percentage split that indicates what part of the net revenue will be coming your way.

MCM is short for Google’s Multiple Customer Management (MCM) program. See more info in the specific MCM topic in this FAQ..

Google’s Multiple Customer Management (MCM) program is designed to help publishers manage and optimize their ad inventories more efficiently, providing access to a wider range of advertisers and improving ad operations.

Google MCM increases revenue opportunities by connecting publishers to a larger pool of advertisers, including premium demand and additional ad exchanges through Open Bidding, leading to competitive pricing and maximized earnings.

Key advantages include access to multiple demand sources, improved ad fill rates, streamlined ad operations, unified reporting, simplified ad management, advanced ad optimization, and better ad quality and security.

Yes, by providing access to more advertisers, Google MCM helps increase ad fill rates, ensuring that fewer ad spaces go unsold and directly contributing to higher revenue.

Google MCM offers tools and algorithms for better targeting and optimization, ensuring that the right ads are shown to the right audience at the right time, improving ad effectiveness.