Ad Operations Support
We provide full-service Ad Operations support for online publishers of all sizes.
We specialize in the administration of Google Ad products, Programmatic, and Open Bidding management.
We provide the people and support you need to build a thriving and sustainable ad revenue stream for your publishing business
Google's AdManager
AfricaMediaPro works with Google Ad Manager to operate its programmatic advertising and has direct server to server (Exchange Bidding) connections to the major players on the programmatic market, ensuring that each impression counts maximally.
Ad Manager is best for publishers who have significant direct sales, larger sales, or ad ops teams and require granular controls over inventory and delivery.
Tapping into this setup to optimize the yield of your website’s traffic is offered as a service to publishers with high volumes of traffic in Africa.
Our Ad Ops Services include:
- Initial deployment of GAM on your site
- Review and consult on existing ad stack and partners
- Advise on ad slot placement
- Management of direct and programmatic inventory
- Trafficking and reporting
- Partner Management
Some of the things we offer yoy
Custom Reporting
We can create custom made dashboards to monitor daily revenue streams and keep an eye on key performance metrics such as eCPM and fill rate.
External Auditing
We can Audit your AdManager Setup and provide floor pricing strategies.
Advise on Ad Slots
Advise on ad slot placement, targeting, and device configurations for increased viewability, user experience, engagement, and performance.
Relationships
Guide and maintain relationships with partners, direct clients, and internal resources as needed.
Data-driven floor pricing ensures publishers maximize revenue without cannibalizing local direct sales.
