Since AfricMediaPro is setting up its services for YouTube influencers in Africa, we have spoken to many influencers. We experienced that most of the influencers and Youtubers were not aware of the different sources of income. Most were only aware of the advertising income that advertisers pay because they want you to make some content for them and distribute it on your channel or just post a message to your audience.
Therefore, we have taken the effort to make a short overview of the sources of income that are available for active YouTube creators.
THERE ARE FOUR SOURCES OF INCOME COMING FROM PUBLISHING CONTENT ON YOUTUBE
1. Programmatic advertising
Youtube monetizes the automatic (programmatic) advertising world wide. YouTube keeps 45% and distributes 55% to the MCN that has registered the YouTube channel with YouTube. If applicable, Age may be able to prevent any taxation which sometimes amounts to 30% on this income.
2. Direct advertising
Age and GhanaWeb, TanzaniaWeb or any other local representative will acquire local and international advertisers to show their commercials and video advertising around the video content of the YouTube publisher. Before the video will be uploaded, the video commercial will be added or stitched to the original video content. GhanaWeb has the capabilities to do video editing and the stitching of commercials. In any case, ask your local contact person for the services that are available in this field.
3. Native advertising
This is the way of advertising when advertisers request for specific content to be created in relation with their brand, product or any other objective. Or that they want you to communicate a message to their audience in order to support their marketing and communication objectives.
4. Content uploaded – used by others
Beautiful video content is attractive. That is why your content should be protected so that others reap the benefits of your hard work. In the content management features of the MCN, Age can either block others from using your content to keep it exclusive to you or have any advertising income (same as the income mentioned as programmatic advertising under 1 ) generated with your content on YouTube to be directed and distributed to you.